Nanthakumar V, AGM ( Head ), Product Tooling, Design & Development, Mould Maintenance & Plant Utilities

Amber Singh Awana, Plant HR Manager, Plastic Omnium Auto Inergy India Pvt. Ltd.

Vipul Bajpai, Senior Vice President (Business Development), Vecmocon Technologies

Sangram Kishore Jena, India Head Automotive & Key Account Sales Manager – SAARC

Sumit Aneja, founder of Speedways Electric, has revolutionised the electric vehicle industry globally by creating unique models powered by lead-acid and lithium batteries. With a green manufacturing facility in Jalandhar, Punjab, and a focus on sustainability, the company offers customisable options and sets new benchmarks in the industry.

In the dynamic landscape of electric vehicles (EVs), one name stands out as a trailblaser Sumit Aneja, the visionary founder of Speedways Electric. Sumit has played a key role in reshaping the EV industry, not just in India but also on a global scale, because to his passion for innovation and devotion to sustainable mobility solutions.

Sumit’s Innovative beginnings journey began with an enthralling incident at the Auto Expo 2014, when Ratan Tata encountered an electric toy train, unknowing that Sumit Aneja was behind the thrilling experience. Sumit launched Speedways Electric, a firm focused to creating and producing unique electric vehicles. Campus to Road-Ready Speedways Electric has developed a wide range of electric vehicles, from campus-friendly models to road-ready ones. These vehicles, powered by lead-acid and lithium batteries, have outstanding ranges while integrating cutting-edge technology and inventive engineering.

Under Sumit’s leadership, green manufacturing excellence in the speedways electric has established a state-of-the-art green manufacturing facility in Jalandhar, Punjab. This facility ensures the production of unique and customised electric vehicles, emphasising the company’s commitment to eco-friendly practices.

International Collaboration and Dual-Technology System One of Speedways Electric’s primary strengths is its international collaboration on vehicle design. By collaborating with global specialists, the company incorporates best practices and the most recent technology breakthroughs into their EVs, guaranteeing they fulfill both domestic and international standards. The revolutionary dual technology system seamlessly adapts to different terrains, ensuring a varied and dependable driving experience.

Recognising the importance of customisation and structured technology for unique needs of customers, Speedways Electric offers a range of customisable options, setting new benchmarks for the EV industry. The company’s commitment to structured technology extends across all aspects of its EVs, ensuring reliability and longevity. Last-Mile Solutions and Holistic Approaches Speedways Electric’s comprehensive lineup includes last-mile and campus vehicles ranging from light commercial vehicles to quad cycles to micro electric buses. This comprehensive strategy addresses a wide range of transportation requirements, making electric mobility available to a diverse range of consumers.

The company’s objective is to advance electric transportation, as proven by a diversified and extensive product line. From individual quad cycles to larger-capacity micro electric buses, Speedways Electric positions itself as a one-stop solution provider for the evolving electric transportation landscape.

Commitment to sustainability speedways Electric plays a crucial role in lowering carbon emissions through meaningful efforts, including economically viable options for last-mile transportation. Strategic investments in battery manufacturing and in-house tire production underline the company’s dedication to excellence.

The industry head offering the widest selection of electric cars both domestically and abroad, Speedways Electric is the best option for eco-friendly mobility. The company’s 360-degree approach, encompassing manufacturing, technology, battery innovation, and tire production, solidifies its position as a true industry leader. Driving the EV Revolution Speedways for Electric is dedicated to moving the EV revolution forward by providing great products and services that change the way people commute and contribute to a cleaner future. Sumit Aneja’s vision and Speedways Electric’s relentless pursuit of excellence make them a driving force in the electric mobility landscape.

DK Sharma, Consultant, Business Transformation, Ex. President – TAGMA, Ex. EVP & Business Head, Godrej Tooling

This article explores the prominent role of automation in overcoming hurdles and meeting the growing demand for efficient and cost-effective battery production.

Our global production landscape is witnessing diverse trends, with a notable shift towards sustainable solutions. Energy from fossils is one of our most precious resources; the impact of fossil energy on our daily lives has become increasingly evident as we seek solutions to rising costs and fossil fuel dependency. Moreover, all eyes are now focused on renewable energy as a viable solution. Sustainable energy is widely available globally in many forms and safeguards the environment. 

The most environmentally friendly way to produce electricity is with the big four energy sources: wind, water, solar, and biomass combustion. Aligned with this trend, electric vehicles are expected to replace fossil fuel-powered automobiles at an accelerated rate globally. Governments are also actively supporting this transition to ensure smooth implementation and environmental balance control.

However, as electric vehicles gain momentum, manufacturers face challenges in meeting customer demands for extended drive range, battery maintenance, and controlling high production costs. The market’s most pressing issue with the usage of electric vehicles is the high requirement for batteries for the power pack. To maintain a balance in their sales of electric vehicles, the producers of electric vehicles have now begun producing their batteries. For an electric vehicle, the battery is the heart, and finding solutions to speed up the battery production process is the need of the hour to meet the high demands in the sale of electric vehicles in the future. With recent industry reports for 2023, automation will be the key to lowering unit costs and making the necessary leaps in productivity.

Motive towards electric car

Consumers are increasingly motivated by sustainability. As consumers are ready to make their next car an electric one, their decision hinges on two main factors: price and range. Batteries account for around a third of electric vehicle costs, so producing them efficiently will be crucial to making the price tags more attractive to consumers.

You need to get the latest battery technology to market as quickly as possible to improve vehicle range. And, you need to achieve exceedingly high manufacturing quality under sensitive conditions. The decisive factor for consumer acceptance of an electric car predominantly hinges on the distance it can travel on a single battery charge. This makes rechargeable lithium-ion batteries a key element of electromobility concepts worldwide.

Automation drives high-speed battery production

The automotive industry is gearing up for a future dominated by electric vehicles. The challenges associated with rapid and efficient battery production align with the benefits of having an integrated ecosystem. This includes automation & robotics, machine learning, and other elements that are precisely timed to work together around a mechatronic transport system. Earlier, stationary tasks were completed in motion at high speeds, and battery cells moved individually through a network of process stations instead of following the traditional linear model. Combining a mechatronic transport system with machine vision allows you to identify cells in 50 milliseconds as they pass by at 4 meters per second – with no external triggers, lights, or expensive cameras. That would normally take two full seconds with the product speed, so it is a time savings of 97.5 percent. 

You can set up the production flow as a network of linked stations by using B&R intelligent mechatronic transport system. In this manner, planning cycle times and having fewer stations with higher utilisation at each location will be possible. Buffers and empty conveyor sections that take up room but do not add value can be removed. Slower stations can be parallelised to increase productivity without expanding the footprint. Thus, such a shop floor design of adaptive manufacturing units helps lower the shopfloor footprint. With multiple such stations for production flow, minor disruptions will no longer have the same significant effect on OEE as in a traditional linear setup because the malfunctioning station automatically reroutes parts to healthy processing stations without any stoppage.

Parasram Parihar, Head, Supply Chain Operation, Hero MotoCorp Ltd

Sachin Sanghi, Principal Architect – Manufacturing, Google Cloud

Continental Tires showcases fusion of sustainability and strength in mobility solutions at the Bharat Mobility Expo 2024.

Continental Tires, one of the leading manufacturers of premium tires globally, held an exhibition of its latest tire technology and mobility solutions with a focus on safety, sustainability, and high performance at the Bharat Mobility Expo 2024 in Pragati Maidan, New Delhi. The event witnessed various domestic and international stakeholders from the auto sector including customers, suppliers and distributors, businesses (B2B and B2C), investors, and other industry experts. 

Continental Tires showcased a mix of products – imported and the ones manufactured in India allowing visitors to know about the brand’s continuous commitment to providing customers with a valuable experience and comprehensive mobility solutions. 

On this occasion, Samir Gupta, MD Continental Tires and Head of Central Region BA RE APAC said “The grand exhibit at the Bharat Mobility Expo 2024 recognizes the fact that India is emerging as one of the largest vehicle manufacturing markets, the expo serves as a focal point where potential investors converge, bolstering India’s position as the preferred destination for new manufacturers. Additionally, Continental Tires is keen to play an active role and contribute to this transforming Indian market which is becoming more organized. The brand also is working towards aligning itself with the government’s goals of ensuring maximum road safety and sustainability by providing high-performance tires and Conti360 Digital Solutions that continue to add to valuable customer experience.” 

Continental Tires showcased several innovative products at the expo. One standout was the Conti UltraContact NXT, featuring up to 65 percent renewable and recycled materials while maintaining top EU tire-label performance. This tire marks a significant step towards sustainable production in the industry, with Continental aiming for fully circular operations by 2050. Another highlight was the Premium Contact 6 Sealant, utilizing ContiSeal technology to instantly seal punctures and keep tires inflated, ensuring continued mobility. For hybrid vehicles, Continental introduced the Hybrid CHD2+ UM and Hybrid CHS2+ UM tires, designed for higher tread mileage and durability in diverse road conditions, including express cargo vehicles. In India, the CrossContact H/T tire was launched, tailored for driving on- and off-road with high mileage, comfort, and safety features. Lastly, the ContiCoach CCA3 showcased revolutionary tire technology with a wider tread for increased mileage and enhanced wet braking performance, prioritizing safety and stability. Overall, Continental’s lineup at the expo emphasized sustainability, performance, and safety across various vehicle applications.Continental Tires showcased their latest innovation, the Conti360 Digital Solutions, which includes a range of Intelligent Tires designed to revolutionize fleet management. These intelligent tires are equipped with sensors that enable continuous monitoring, providing real-time data to fleet operators remotely. This data not only enhances visibility into tire status but also contributes to increased road safety and reduced maintenance costs associated with tires.

The I-tyres, specifically designed for tubeless tires in India, offer several benefits such as increasing tire mileage and optimizing fuel consumption within fleets. The sensors embedded in these tires monitor tire performance on the road and promptly alert in case of punctures or loss of air pressure. Additionally, once the vehicle returns to the yard, a yard reader station collects sensor data and transmits it to the fleet team or owner.

Integration with GPS through ContiConnect further enhances monitoring capabilities, allowing fleet operators to track tire performance and receive alerts remotely. This integration leads to reduced fuel expenditure, increased tire longevity, and improved vehicle safety for end consumers.

Continental Tires’ commitment to safety is evident in their utilization of cutting-edge technology, robust tire design, and stringent testing protocols. By leveraging technology, Continental Tires continues to develop innovative, durable, and secure products for the road transport industry, prioritizing safety and efficiency for all stakeholders involved.

EV-First Eicher Truck is set to revolutionise city and near-city distribution and transform last-mile logistics.

Eicher Trucks and Buses, a division of VE Commercial Vehicles, entered into the Small Commercial Vehicle (SCV) segment with the Global Unveil of its EV-First Eicher Truck at Bharat Mobility Global Expo 2024. Carrying forward Eicher’s proud tradition of delivering innovative, sustainable, and economically viable transportation solutions, this Pro Business Pro Planet range spans from 2T to 3.5T GVW. The product has been meticulously designed to revolutionize city and near-city distribution and transform last-mile logistics.

Commenting at the Global Unveil, Vinod Aggarwal, MD & CEO, of VE Commercial Vehicles Limited, said, “As India grows in the Amrit Kaal, the SCV segment will be driven by rapid urbanization, booming e-commerce, increased personal consumption, and the rise of the hub-and-spoke distribution. Our upcoming range will play a pivotal role in this transformation with its Pro Business, Pro Planet approach. Eicher has a track record of delivering energy-efficient trucks and with this announcement, we reaffirm our commitment to providing cutting-edge solutions crucial for India’s sustainable growth in the coming years.”

Eicher’s SCV vehicle is scheduled for customer trials in April 2024, with commercial rollout expected in the first quarter of 2025. With an enhanced focus on its commitment to sustainability and promoting clean mobility solutions, Eicher will be introducing the electric variant first, progressively moving towards clean CNG and diesel variants. The product has been designed and developed in India and will be manufactured at the state-of-the-art facility in Bhopal, standing as a proud example of the government’s Make in India initiative. 

To ensure a best-in-class aftermarket experience, all Eicher vehicles feature 100% connectivity through the innovative Uptime Centre, leveraging AI for remote diagnostics and minimizing downtime. Integrated with ‘My Eicher’ fleet management, trucks deliver valuable performance insights. The extensive network comprises 850+ touchpoints, including 425+ authorized service centers and 8000+ retail centers, complemented by ‘Eicher Site Support’ at 240+ locations, offering seamless assistance. Committed to comprehensive truck support, Eicher provides training, ensures prompt parts delivery, and facilitates convenient annual maintenance contracts.

Mr. Niranjan Nayak, Managing Director of Delta Electronics India, discusses the evolving EV landscape, focusing on two-wheelers and three-wheelers and the role of Delta in shaping this sector.

How is Delta Electronics contributing to the EV segment?

In the electric vehicle segment, we provide various components like onboard power supplies and traction inverters. Through our electric vehicle charging business, Delta contributes to EV sustainability and environmental aspects. The company operates in three key technological areas crucial for EVs: power, thermal, and drive. Delta collaborates with OEMs in one market segment to produce two-wheelers, three-wheelers, and four-wheelers, providing them with the necessary components.

Another segment focuses on the booming electric vehicle charging infrastructure. Delta collaborates closely with private players and government agencies to facilitate installation, partnering with charging operators and system integrators who install stations across locations. While these operators set consumer pricing, Delta also serves corporate clients who install stations in places like metro stations, malls, and residential complexes. 

How does Delta Electronics plan to address its unique charging needs through battery-swapping technology?

In the context of auto-rickshaws, particularly those operated by double-shift drivers who work long hours, recharging the vehicle between shifts poses a challenge. Even a 45-minute charging session may not be feasible due to limited time constraints. We envision battery swapping stations as a practical solution to address this issue. This technology enables a quick two-minute stop, allowing drivers to exchange their depleted battery for a fully charged one, ensuring minimal downtime and continuous operation. The battery-swapping approach is perfectly suited for the specific needs of auto-rickshaws and other three-wheeled vehicles, providing a convenient and efficient solution.

There are two primary charging approaches for EVs: station charging, akin to refuelling at a petrol pump, and battery swapping stations for quicker exchanges. In India, the growth of EVs is expected to accelerate in the two-wheeler and three-wheeler segments due to their suitability for local commuting. The four-wheeler market, on the other hand, might see a slower transition. Within this segment, fleet services are likely to adopt EVs earlier, paving the way for wider adoption in the future. Battery swapping stations, with their quick turnaround times, address a key obstacle for auto-rickshaw drivers and hold immense potential to accelerate the transition towards sustainable transportation in India. 

How do government initiatives like FAME I and FAME II impact Delta’s strategy amid rising EV adoption in India?

Anticipating a surge in EV adoption, particularly in two-wheelers and three-wheelers, government and infrastructure support initiatives are viewed as crucial drivers. India’s vast population and the potential for higher EV sales underscore the need to maintain the current momentum in the EV market.

While the current numbers are relatively modest, focusing on two-wheelers and fleet services, projections indicate a substantial uptick by 2025. Challenges such as stabilizing manufacturing quantities and raising awareness are recognized. Still, the industry is gearing up for significant changes, anticipating a transformative shift in the EV landscape in India after 2025. Manufacturers and stakeholders are actively planning and preparing for the expected surge in EV adoption in the coming years.

The government’s initiatives, including FAME I and FAME II, showcase a positive commitment to India’s electric vehicle (EV) sector. Efforts are underway to establish a robust battery supply chain within the country, a critical component for EV growth. The government’s PLI schemes further contribute to fostering a conducive environment for the EV industry.

Beyond government initiatives, there is a call for enhancing the aesthetics of EV installations within urban infrastructure. Local urban bodies, exemplified by Brihan Mumbai and similar entities, could play a role in ensuring well-designed and accessible EV installations, like incorporating them into parks or seamlessly integrating them into existing infrastructure.

How do Delta’s ESG commitments shape operations and align with the long-term vision in India?

We strongly align with ESG principles, we’re not passive participants; we actively champion sustainability through tangible initiatives that push the boundaries of responsible business practices.  We are actively contributing to environmental and social governance goals through our commitments to RE 100 using 100% renewable energy by 2030. Additionally, we’re proud members of EV100, a global initiative advocating for the widespread adoption of electric vehicles. 

Our commitment extends beyond mere energy sources. We understand that limiting global warming requires a holistic approach. That’s why we’re actively working to combat climate change and play our part in keeping the temperature rise within the critical 1.5-degree limit. Every action we take, from sourcing materials to optimizing operations, is guided by this unwavering commitment.

In Krishnagiri, we’ve established a sprawling 120-acre manufacturing facility catering to both domestic and international markets. Meanwhile, our Bangalore R&D hub houses over 350 plus engineers, with ambitious plans to expand to 1000 by 2030, and ultimately 2000, reflecting our commitment to ‘designing, making, and selling in India’

TVS Sensing Solutions’ President, Dr. Balaji Venkataraman says, we pioneer innovation and efficiency in the electric vehicle industry through cutting-edge technologies, strategic collaborations and sustainable practices.

How is TVS Sensing Solutions contributing to the growth of the EV market?

Over the years, the auto component sector has constantly contributed to India’s growth on the global stage, positioning the country as a key player in driving innovation and development. The EV segment is experiencing growth, driven by positive market sentiments and industry efforts in research and development, collaborations, localisation and government support. The automotive sector is gearing up for a future where consumers can easily embrace electrification, promoting cleaner and sustainable mobility options.

At TVSSS, we are actively involved in developing customised smart sensing solutions specifically tailored for the EV market. We are committed to establishing leadership in emerging technologies within the EV sector, aligning our resources to enhance these capabilities. Our focus on innovation, design and application engineering reinforces our ability to meet customer needs and provide value. By leveraging our expertise in these domains, we aim to establish a leadership position in the industry.

How does your specialised product range contribute to advancing innovation and efficiency in the electric vehicle industry?

We have introduced a specialised product range to expand our presence in the electric vehicle (EV) industry. This includes ARAI-approved DC-DC converters, Tire Pressure Monitoring Sensors, Side Stand Sensors, Throttle Position Sensors, and Acoustic Vehicle Alert Systems. Our upcoming additions comprise Oxygen Sensors, Integrated Sensors, and Advanced Driver Assistance Systems (ADAS), reflecting our dedication to innovation and advancement in the electric vehicle industry.

We subject our products to comprehensive testing to ensure their reliability, durability, and reduced maintenance, ultimately enhancing electric vehicles’ overall performance and efficiency. With expertise in Application Engineering and Customization, our core competency aligns with our goal to contribute to the progress of sustainable transportation through innovative sensing solutions.

How does collaboration between production and research lead to delivering high-quality products and solutions?

Our skilled engineering team propels technological advancements. We have also formed partnerships with design houses, startups, and technical universities, positioning us at the forefront of the market. This integrated system ensures seamless collaboration between production and research, delivering high-quality products and solutions. The collaboration among our skilled team members and strategic alliances drives innovation. It positions us as leaders in the market through streamlined and efficient operational processes.

How does your in-house Development and Innovation Center in Madurai contribute to the global shift towards electric and software-based solutions in the automotive sector?

The automotive sector is rapidly shifting towards electric and software-based solutions in the global mobility trends. India is a focal point for global auto giants expanding their R&D operations. It is leveraging the country’s expertise in application engineering and manufacturing to drive innovation for local and international markets.

Our in-house Development and Innovation Center in Madurai is vital in advancing the transition to a more efficient EV industry and refining the manufacturing processes. Our commitment extends to incorporating sustainability practices in developing our products and solutions, encompassing efficient resource management and life cycle assessment. Significant investments are allocated towards advancing state-of-the-art technologies that enhance the overall capabilities of electric vehicles (EVs). This initiative aims to achieve higher performance levels while optimising energy consumption.

In what ways can we address the evolving challenges in the EV market?

The increasing popularity of EVs and hybrid vehicles requires significant investments in innovative research to enhance energy storage systems, electric motors, integrated sensors and vehicle charging infrastructure. Manufacturers are directing R&D efforts toward developing cutting-edge EV components integrated with smart solutions and connectivity features. The wider use of EVs faces high costs, limited range, and charging infrastructure issues. We emphasise cost optimisation and strengthen supply chain capabilities to tackle these challenges effectively. Through these strategies, we aim to pave the way for a smooth transition towards increased electric vehicle usage.

How do TVSS and OEMs collaboration influence the development of cutting-edge auto components?

Partnerships and collaborations are integral to our strategy as a prominent auto component manufacturer in the Indian EV sector. We maintain strong ties with our OEM partners, and these partnerships fuel innovation, boost our capabilities, and foster continuous learning. As a Tier 1 supplier in the EV segment, we prioritise customisation, quality, and timely delivery to meet OEMs’ specific needs. Our dedication to cost optimisation and strong after-sales support strengthens partnerships, making us a reliable contributor to success in the competitive automotive industry.

How do you adapt to technological advancements to stay at the forefront of providing high-quality auto components for electric vehicles?

We are proactively pursuing growth opportunities, leveraging organic opportunities and strategic partnerships to meet rising demands effectively. Diversifying our portfolio globally is a key focus, enhancing our reach and capabilities. Our agility in adapting to emerging trends remains consistent, driven by our state-of-the-art Development Center and Innovation Center. We are additionally seeking partnerships with startups to accelerate growth in our EV portfolio, and such collaborations drive progress more efficiently. We are committed to building a sustainable smart mobility ecosystem, prioritising environmental responsibility, and forging collaborative partnerships and delivering customer-centric solutions. This ensures the seamless achievement of our goals in advancing smart and eco-friendly mobility solutions and staying at the forefront of the industry.

Nishant Kashyap, Editor, TAGMA Times & Founder, Maftec Digital

Krishna Bhojkar, Partner, Bhojkar Consulting

Highly fuel-efficient and reliable, this indigenously developed, versatile engine will power Tata trucks in the 19–42 tonne range for multiple applications across categories.

Tata Motors, India’s largest commercial vehicle manufacturer, introduced its technologically advanced engine, Turbotronn 2.0, to deliver a new benchmark of excellence in trucking. Highly fuel-efficient and reliable, this indigenously developed, versatile engine will power Tata trucks in the 19–42 tonne range for multiple applications across categories. Perfectly suited for rapidly growing e-commerce, logistics, parcel, and courier segments, the Turbotronn 2.0 engine is designed to address specific needs expressed by customers, offers an enhanced driving experience, and is engineered to deliver robust performance with the inherent benefit of lowering the total cost of ownership (TCO). It has been rigorously tested for over 30 lakh km and 70,000 cumulative hours across diverse duty cycles and harsh terrains. Fully compliant with the BS6 Phase 2 emission norms, the Turbotronn 2.0 is platform-agnostic, offered with the Signa, Ultra, LPT, and cowl platforms, and comes with a warranty of 6 years and 6 lakh km.

A 5-liter turbocharged diesel engine, the efficient and versatile Turbotronn 2.0 is offered in multiple states of tune ranging from 180–204 PS and engineered to offer a flatter torque curve in the range of 700–850 Nm for better drivability. With longer oil drains and service intervals of 1 lakh km, its distinctive attributes ensure more vehicle uptime to generate higher revenues.

Introducing the Turbotronn 2.0, Rajendra Petkar, President and Chief Technology Officer, Tata Motors, said, “The Turbotronn 2.0 is one of our most advanced internal combustion engines. Engineered with latest technologies, it enables trucks to cover longer distances in shorter time. Its robust performance and high fuel efficiency has set new industry benchmarks for trucking in India.”

As part of a reliability test, Tata Motors kicked off a 30-day endurance run with its Tata Ultra T.19, powered by the Turbotronn 2.0 engine. The goal was to conduct a continuous run on the Golden Quadrilateral, a vital national highway network connecting India’s metros, ensuring the highest standards of durability and efficiency. The Tata Ultra T.19 not only completed nine rounds of the Golden Quadrilateral successfully but also secured nine records in both the India Book of Records and the Asia Book of Records. These amazing achievements were made possible by the economical and dependable Turbotronn 2.0 engine-powered Tata Ultra T.19, which represents a key milestone in the commercial vehicle industry.

Sameer Jindal, Director, MG Motor India Pvt. Ltd.

Sandeep Chati, General Manager, Operations, Ford

Dr. S. Manivasagam, Head of Technology Services & Director, 3D Engineering

Arth Patel, CEO, TIREX Chargers

Sterling has diversified into EV components, securing the largest market share in India’s Motor Control Unit space. Mr Anish Agarwal, Director, Sterling G-take E mobility shares that with strategic expansion plans, Sterling aims for a prominent role in the evolving electric mobility landscape by 2030.

What common materials are used in manufacturing fasteners, and how does the choice of material affect their performance and durability? 

The fastener industry is expansive and versatile, finding applications in automotive manufacturing, consumer electronics, white goods industries, construction industry among others. Fastening solutions are crucial in joining components across various products, from mobile phones to washing machines. Currently, Sterling primarily focuses on automotive fasteners, utilizing low-carbon, medium-carbon, and alloy steels to meet the requirements of automotive OEMs. Fasteners are also crafted from stainless steel, aluminum, Inconel, and titanium. Still, the use of Inconel and titanium is more prevalent in the aerospace industry for advanced fastening solutions. In contrast, mild steel and stainless steel find greater application in the chemical, process and construction industries.

How do fasteners differ in their permanence in affixing objects together?  

A fastener selection involves carefully considering raw materials and heat treatment. These are crucial factors that directly impact the mechanical properties of the fastener. In any fastening solution, there is typically a male member, such as a bolt, and a female member, often a nut with internal threads. The specific mating part and vehicle application determines the choice of heat treatment and material. For instance, in the case of a wheel bolt destined for the hub or wheel of a passenger vehicle, the properties of the hub, including material, heat treatment, and even surface coating for rust prevention and friction properties, play a significant role in determining the characteristics of the fastener.

What environmental considerations are associated with the fasteners industry, especially concerning the production and disposal of these mechanical tools? 

Regarding manufacturing fasteners, two critical environmental considerations come into play. Firstly, there’s the issue of pollution associated with the production process, particularly water pollution resulting from electroplating, a common step in fastener manufacturing. Sterling addresses this concern by employing zero liquid discharge facilities, ensuring that all water is treated extensively before discharge. This commitment to zero liquid discharge is maintained through advanced effluent treatment plants, effectively eliminating water pollution from manufacturing.

Secondly, there’s a focus on the product itself and the need to impart rust-preventive qualities to the fastener. This involves processes like electroplating or coating to safeguard the fastener against corrosion during its operational lifespan within a vehicle. Sterling takes proactive measures to ensure their fasteners’ longevity and reliability in diverse applications.

In addition to these efforts, Sterling demonstrates environmental responsibility by harnessing solar power through solar panels on its rooftops. This sustainable approach allows the conversion of sunlight into electricity, helping to reduce both the company’s reliance on the conventional electricity grid and its overall carbon footprint. This initiative is particularly impactful for powering office spaces and administrative blocks during daylight hours.

How has technology and innovation influenced the design and manufacturing of fasteners in recent years? 

In fastener manufacturing, the core processes, like cold forging and thread rolling, have remained largely unchanged over the past two to three decades barring some improvements in the machine itself. These fundamental methods have stood the test of time. However, customer demands have driven notable shifts in the industry. There’s a growing emphasis on surface finishes that offer enhanced rust resistance and improved aesthetics. The need for sturdier fasteners with superior mechanical properties, achieved through advanced heat treatment, has also evolved.

While the fundamental nature of fasteners within the automotive sector has maintained a standard for the past two and a half decades, the landscape is changing. The rise of electrification and the pursuit of lightweight vehicles steer fasteners towards a more tubular and hollow design especially used in areas like battery packs and trays. This shift reflects the evolving demands of an industry increasingly embracing electrification and seeking innovative solutions for lighter and more efficient vehicles.

What industry standards does Sterling adhere to ensure fastener application quality and safety?

 Sterling specializes in crafting fasteners primarily based on the specifications and standards set by OEMs. For any OEM standard, the company adheres to the specific engineering guidelines and process control audit procedures outlined by the respective OEM. A substantial 90-95% of our business is dedicated to meeting these OEM customer standards.

In addition to OEM-specific standards, Sterling ensures that its standard fasteners comply with global regulations. When exporting fasteners to different regions, the company aligns with the specific standards applicable to that geography. For instance, when supplying fasteners to Europe, particularly Germany, we follow DIN standards, and for exports to other regions, compliance with ISO standards is the norm. This approach underscores our commitment to tailor our products to meet the diverse needs and requirements of the customer base for their applications and geographic locations.

Please share your insights on the performance of the auto component industry. 

The future of the auto component industry looks promising as it is closely intertwined with the growth of the automotive OEM sector. Projections indicate a positive trajectory for the next decade, with significant opportunities stemming from the continued expansion of India’s automotive and mobility landscape. India, being relatively under-penetrated in both two-wheelers and passenger vehicles, presents substantial room for growth over the next 10 to 20 years.

In the two-wheeler segment, sustained growth is anticipated until the end of the current decade, with projections reaching around 25-30 million units annually. However, the passenger vehicle sector is deemed boundless, drawing parallels with China’s remarkable growth. Experts foresee India’s capacity to produce 12 to 15 million cars annually over the next two decades. This expansion not only opens avenues for the auto component industry to serve existing needs but also creates opportunities for localization, especially in the case of electric vehicles, battery packs, fuel cell vehicles, hydrogen technology, and general automotive electronics. The evolving landscape presents a fertile ground for the Indian auto component industry to diversify and thrive.

What transformations are visible in the auto components sector- an integral part of the EV manufacturing supply chain?  

India’s EV manufacturing supply chain relies heavily on China, with some contributions from Korea and Japan. Despite notable strides in localizing components for two-wheeler electrification, particularly in motor control units where Sterling leads in India, several crucial sub-components within the EV supply chain, such as semiconductors, Mosfets, IGBT’s, sensors, remain dependent on imports.

While India can handle assembly processes by importing these essential components from countries like China, Taiwan, Korea, or Japan, true localization of electrification in India requires a shift toward producing these key sub-components domestically. This transformation is crucial for sustainable growth in the EV sector. Although the localization of these key subcomponents may take time, there is an anticipation that some of these critical components will be manufactured in India by the end of this decade. The Government of India is actively pursuing programs to promote the domestic production of semiconductors. However, the realization of these initiatives may take time due to the substantial capital investments involved, primarily feasible through joint ventures between Indian conglomerates and leading global players.

What role is expected of 3D printing for automotive component manufacturing?

 The concept of 3D printing has been in discussions for about the past 15 years. Its primary application lies in creating rapid prototypes and gaining traction in aerospace industries, where volumes are small and price points are better. However, the widespread use of 3D printing for large-scale, repetitive manufacturing is still a considerable distance away from full commercialization as we stand today.

Significant investments are being made in this sector, particularly in electrification and autonomous vehicles. The potential of 3D printing in the automotive industry has yet to reach a level where it competes with traditional mass production techniques such as castings, forgings, and injection moldings. While there is optimism that 3D printing could play a role in certain automotive applications in the future, it is seen as a technology that needs more time to become a mainstream choice for mass production in the industry.

How is the auto component sector influencing growth in both domestic and international markets? 

The auto component industry holds a significant position, contributing approximately 7 to 10% of India’s total GDP, which accounts for around 45 to 50% of the manufacturing GDP. This sector is a key indicator of the manufacturing health of the country. Looking at domestic prospects, there is substantial growth potential for passenger cars and two-wheelers over the next two decades.

On the global stage, opportunities have arisen for the Indian component industry to export internal combustion (IC) engine components to Europe and the US. As new IC engine development gradually phases out in these regions from 2027 onwards, India is poised to continue such production until at least 2032-35 and cater to the requirements in Europe in particular given the regulations to phase out IC Engines by 2035. This presents a window for supplying IC engine components not only to Europe but also to North America markets.

India stands to export electric two-wheelers to Southeast Asian nations like Thailand, Vietnam, Indonesia, and the Philippines for electric vehicles. The advent of electrification has levelled the playing field, offering Indian companies an equal footing against global competitors, both established players and emerging startups.

How does Sterling contribute to the automotive components sector?

Initially established in 1980 as a manufacturer specializing in high-tensile fasteners for the automotive industry, our core business remains focused on serving OEMs across various vehicle segments. However, the company has strategically diversified its portfolio into EV components in the past four to five years. Sterling has gained a large market share in India’s Motor Control Unit space, marking a significant presence in the evolving electric mobility landscape. We plan to expand our footprint within the EV and electronic supply chains, ensuring relevance and a secure future in the industry by 2030.

Rohde & Schwarz’s radar target simulator, R&S RTS, a breakthrough in automotive radar, has successfully validated NXP® Semiconductors’ latest radar sensor reference design, showcasing its capability to simulate close-range objects electronically.

The radar target simulator R&S RTS, Rohde & Schwarz’ game-changing solution of automotive radar, in particular its ability to electronically simulate very close-range objects, has been used to verify the performance of NXP® Semiconductors’ next-generation radar sensor reference design. This collaboration enables the automotive industry to take another step forward in the development of automotive radar, the principal technology that enables advanced driver assistance systems (ADAS) and autonomous driving features.

Engineers from both companies conducted a comprehensive series of tests to verify the new sensor reference design which is based on a NXP’s 28 nm RFCMOS radar one-chip SoC (SAF85xx). The R&S RTS radar test system combines the R&S AREG800A automotive radar echo generator with the R&S QAT100 antenna mmW frontend, offering unique short-distance object simulation capabilities as well as superior RF performance and advanced signal processing with many advanced functions. This enables realistic tests of next generation automotive radar applications and brings automotive industry’s vision of fully autonomous driving one step closer.

NXP’s next generation automotive radar sensor reference design is enabled by the industry’s first 28 nm RFCMOS radar one-chip SoC family leveraging the R&S RTS radar test system. The radar sensor reference design can be used for short, medium and long-range radar applications to serve challenging NCAP (NCAP: New Car Assessment Program) safety requirements as well as comfort functions like highway pilot or urban pilot for the fast-growing segment of L2+ and L3 vehicles.

The R&S RTS is the only test system suitable for complete characterization of radar sensors and radar echo generation with object distances down to the airgap value of the radar under test. It combines the R&S AREG800A automotive radar echo generator as a backend and the R&S QAT100 antenna array or the R&S AREG8-81S as a frontend. The technically superior test solution is suitable for the whole automotive radar lifecycle including development lab, hardware-in-the-loop (HIL), vehicle-in-the-loop (VIL), validation and production application requirements. The solution is also fully scalable and can emulate the most complex traffic scenarios for advanced driver assistance systems.

Adi Baumann, Senior Director ADAS R&D, at NXP Semiconductors says: “We have been collaborating closely and successfully with Rohde & Schwarz for many years on the verification of our automotive radar sensor reference designs. Rohde & Schwarz’ cutting-edge automotive radar test systems allows us high quality and highly efficient validation of our automotive radar products and proves outstanding performance of our radar one-chip. The level of experience, quality and support that Rohde & Schwarz provides to NXP is making a difference.”

Gerald Tietscher, Vice President Signal Generators, Power Supplies and Meters from Rohde & Schwarz says: “We are grateful for the collaboration with NXP to accelerate the deployment of advanced automotive radar sensors based on 28 nm automotive radar chips. They serve ever more challenging NCAP safety requirements and will help enable new safety applications. Our experience in automotive radar testing allows us to provide a best-in-class test solution for this radar sensor design based on the industry’s first 28 nm RFCMOS one-chip radar SoC.”

NXP will present the latest developments for radar including the automotive radar sensor reference design at CES 2024 trade show in Las Vegas from January 9 to 12, 2024, at booth CP18/19 in the West Hall.

With a joint investment of over USD 100 million (~ INR 850 crores) in phases, the cooperation will position India as the global manufacturing & sourcing hub for electric vehicles.

EKA Mobility, a leading electric vehicles & technology company based in India, announced a partnership with Mitsui & Co., Ltd. (Japan) and VDL Groep (Netherlands). This strategic cooperation marks a significant milestone in the evolution of the Indian automotive industry, propelling India toward becoming a global hub for sustainable transportation. The alliance is set to establish most cutting edge global Original Equipment Manufacturers (OEMs) in the region.

This is one of the largest and most significant partnerships in the new mobility segment in India bringing together the strengths and expertise of three leading automotive conglomerates in Asia & Europe to accelerate the development and adoption of innovative electric mobility solutions globally. Under the cooperation, EKA Mobility, known for its cutting-edge electric vehicles and comprehensive EV ecosystem, will receive significant and strategic investments from Mitsui, a global trading and investment company with a rich history of contributing to industrial innovation, and technological support & equity partnership from VDL Groep, a leading Dutch technology and manufacturing company. The combined expertise and resources of the three entities will usher in a new era of sustainable transportation and manufacturing excellence.

In a strategic collaboration, Mitsui & Co., Ltd. is set to make substantial financial investments in EKA Mobility, a move designed to facilitate the scaling up of EKA’s manufacturing operations and broaden its product portfolio. The partnership extends beyond mere financial support, as Mitsui commits to offering assistance to EKA in exporting to specific emerging markets and in establishing robust systems and processes. Notably, VDL Bus & Coach, a subsidiary of VDL Groep and a pioneering force in electric buses and coaches in Europe, will play a pivotal role in the alliance. By transferring technology, VDL Bus & Coach aims to empower EKA Mobility in producing electric buses tailored for the Indian market, thereby contributing to technological leadership in the region.

This collaboration aligns seamlessly with the ‘Make in India’ initiative championed by the Indian government, underscoring a commitment to fostering local manufacturing and job creation. Beyond economic considerations, the partnership places a strong emphasis on sustainability, reflecting a shared dedication to environmentally conscious mobility solutions and a collective goal of reducing carbon footprints. In essence, this cooperation represents a multifaceted approach encompassing strategic investment, technological exchange, support for local manufacturing, and a steadfast commitment to sustainable practices, collectively contributing to the growth and advancement of EKA Mobility in the Indian market.

Dr. Sudhir Mehta, Founder & Chairman of EKA Mobility, expressed his views about the cooperation, stating, “This partnership with Mitsui and VDL Groep represents a significant step toward making India a global hub for electric vehicle manufacturing. We are proud to join forces with such distinguished partners who share our vision of sustainable, profitable & efficient transportation.”

Nobuyoshi Umezawa, GM of Mobility Business Division in Mitsui & Co. India: “Through the cooperation of EKA, VDL, and Mitsui, we aim to contribute to “Make in India” by leveraging EKA’s excellent engineering and local network, and VDL’s cutting-edge technological capabilities. Furthermore, we would like to utilize our Mitsui’s global network to promote exporting EKA’s competitive products to overseas markets and contribute to creating eco-friendly societies”.

Rolf-Jan Zweep, CEO VDL Bus & Coach: “We are delighted to partner with EKA Mobility and Mitsui. Although the basis of our high-quality development and manufacturing competences lie in north-western Europe, we see many opportunities in India, which is obviously a promising growth market. With this cooperation, we foresee especially many synergy benefits in the areas of procurement and development”. 

EKA Mobility is one of the commercial vehicle manufacturers approved under the Champion OEM Scheme & EV component manufacturing scheme of the Government of India’s Auto PLI policy. EKA is the only Indian company offering end-to-end design, manufacturing & technology of new energy vehicles from scratch in India. The company has set up a state-of-the-art research, development, engineering & innovation center in Pune, Maharashtra, and has significantly grown its order book, with more than 500 electric buses and 5000+ electric light commercial vehicle orders in the pipeline. All these vehicles will be completely designed & manufactured in India, at EKA’s proposed state-of-the-art manufacturing facilities in Madhya Pradesh and Maharashtra. In last two years, the company has introduced electric city bus, staff carrier & school bus, 9 meter hydrogen fuel-cell electric bus, and is now all set to enter the last mile delivery with its range of e-LCVs designed & customized to suit Indian customers and businesses.

Tata Motors sets new standards in comprehensive vehicle lifecycle management with its commercial vehicles, supported by the Sampoorna Seva 2.0 initiative, Fleet Edge digital solution, and 24×7 service network.

Tata Motors, India’s largest commercial vehicle manufacturer, today unveiled its innovative and advanced range of future ready mobility solutions at EXCON 2023 – South Asia’s premier construction equipment exhibition. Embracing the theme ‘Moving India Forward’, the company reinforced its commitment to innovation, sustainability and excellence, serving the nation proudly. Tata Motors showcased its trucks and tippers engineered to perfectly suit the construction and infrastructure sectors, along with vehicles powered by green fuels, including Liquid Natural Gas (LNG) and battery electric. It also unveiled its wide range of aggregates, including engines designed for industrial equipment, axles and gensets.

Tata Motors made a significant stride in sustainable transportation with the commercial launch of its LNG-powered Tata Prima range of trucks and tippers, a pioneering achievement that includes the Tata Prima 5528.S LNG and India’s first LNG-powered tipper, the Tata Prima 3528.K LNG. Tata Motors also showcased the Tata Prima E.28K, a concept electric tipper, aligning with the company’s commitment to zero-emission technology solutions. These vehicles represent a significant breakthrough in the industry’s shift towards cleaner energy sources, reaffirming Tata Motors’ goal to achieve net-zero GHG emission by 2045.

Additionally, Tata Motors also unveiled a line-up of high-performance trucks, including the Tata Prima 2830.TK VX and Tata Signa 3530.TK VX, tailored for diverse construction applications. These vehicles are equipped with advanced features like cruise control, automatic traction control and pneumatically suspended driver seat, all aimed at elevating performance, comfort and safety standards for operators.This sets new benchmark in the industry, ushering in a new era of innovation and safety standards.

Unveiling Tata Motors’ EXCON 2023 pavilion, Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said, “EXCON 2023 serves as a monumental stage to showcase our superior technology and unwavering dedication to providing construction industry with solutions that transcend excellence. The launch of LNG-powered range of trucks and tippers echoes our determination to lead in innovation, aligning with the evolving needs of fleet owners who are ready to embark on a sustainable journey. As a customer-centric company, we understand that fleet owners demand more value in long-haul transportation and infrastructure sectors like construction and mining. We have also displayed our electric tipper concept, the Prima E.28K. Along with introducing the electric tipper, we will develop a holistic ecosystem to aid electric mobility in the construction segment. The new VX variants of the Prima and Signa, showcased at our pavilion, set new paradigms in the industry for safety, productivity and driver comfort.”

Tata Motors offers the widest commercial vehicle portfolio and has gone beyond mere BS6 Phase 2 compliance. The company has upgraded its vehicles bumper-to-bumper with more features, efficient powertrains and richer value-adds. Beyond buying the best-in-class Tata vehicles, fleet owners enjoy better fuel efficiency, lower operating costs, high vehicle uptime, real-time vehicle tracking and analytics for running their fleet efficiently.

Tata Motors commercial vehicles are complemented by a range of value-added services for comprehensive vehicle lifecycle management, through its Sampoorna Seva 2.0 initiative. With Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management, which enables operators to further increase the uptime of its vehicles and reduce the total cost of ownership, and 24×7 support from India’s widest service network, Tata Motors continues to establish new benchmarks in holistic transportation solutions.

Shirish Kulkarni, Founder & MD, STROTA ConsulTech Pvt Ltd

E Rajiv, Executive Director – iACE, International Automotive Centre of Excellence

Mayank Verma, Deputy Director, International Services, National Productivity Council (NPC), Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry

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Automobile industry is observing the sustainability of this revival and are identifying the growth drivers that can create a positive momentum for the industrial outlook in 2021.

Indian automotive sector was under immense pressure throughout 2019, but the COVID-19 pandemic has adverse impacts on the automotive sector. The automotive sector is expecting to gain traction amidst the global slowdown. Moreover, with the government’s push towards adoption of EVs the industry watchers are observing the sustainability of this revival and are identifying the growth drivers that can create a positive momentum for the industrial outlook in 2021.

In 2020, the consumer’s perspective towards mobility.People who someday has preference towards shared mobility, have owned a vehicle. Reason being the pandemic and increasing safety concerns, the industry has been positively growing in India. Even the world is viewing this as an opportunity to encourage and increase the adoption rate of Electric and Hybrid vehicles by explaining them the benefits and offering them value-added services with the same.

Basic drivers of automotive sector

When we talk about the basic drivers, especially for EV, costing is one of the primary features. Electric vehicles are expensive as most of its components are imported. Smooth adoption of EV’s will remain to be challenges in India as the price sensitive Indian market would expect more of add-on services to the prescribed EV price.

Also, the range per kilowatt hour is something which we need to really look into and the charging infrastructure in India. As a manufacturer, it is essential to consider these aspects as we are trying to work on multiple areas like, battery’s weight. So, the weight inherently goes up and then you will have a lesser amount of range.

Secondly, what we are trying to look at is what could be the different types of batteries or fuel cells that you can use. It will be one very important thing. Shikhar Gupta, Assistant Director – Power and Mobility, EY India feels, “We must look at the complete ecosystem; the whole concept is the software on cars and hence, connected cars and the entire ecosystem behind needs to be very predominantly looked into and should have the vital set-up, which is going to be the need of the future and we know that it has to be done. We need to make an initiative, only then things will fall into their respective place and I am positively looking at it as a reality.

Volkswagen is trying to develop a technology called Volkswagen Industrial Automotive Cloud, where all the cars including those on road will be coupled with this cloud connectivity. With this, vehicle will have all latest updates into its system; further, it will connect to the entire digital ecosystem and its technology partners. Battery production is going to be one of the very important innovation in the industry. The world in 2030, especially Europe will have 55 percent of its total production requirements from EV vehicles, and India is aiming at having a minimum of 30 percent. But battery manufacturing remains to be the biggest challenge towards achieving the said target. Of course, we would need government’s support at a lot of places, like the subsidies, tax-cuts among the others; however, the government is already taking various initiatives to boost the industry and is trying to have increased EV adoption.

Shree Harsha, Marketing Director – India, DassaultSystemes Ltd., talks from the analytical perspective. The energy ecosystem as well as EV ecosystem will evolve eventually in the coming years. I would bring you to a different perspective with regards to the technology, and how these technologies were available for the exclusive club of the top 10 OEMs before. Today, they are available for startups too and these trends are going to transform the industry’s dynamics.

Also, shared mobility is one of the key trends that has positioned itself to a considerably significant place amid pandemic. But again, it has a great impact on the energy and the grid ecosystem. So, if you really see progressive OEMs or startups, they are looking at potential partnerships with this entire value chain.

India’s EV Vision

The entire idea for the EV right now, is to move from lead to lithium-ion. So, the primary requirement is going to be lithium, as lead was essential for the early market, but whatever cars you see in the market are based on lithium-Ion. Another critical facet today is, the unavailability of lithium-ion batteries in India. We are still largely dependent on the imports, either as an entire package, or in the form of individual components and then assemble them in India. In a nutshell, the cost of imports is going to be huge, also the drivers will be dependent on the battery imports and availability.

Global EV is expected to grow by 18 times in coming years

Looking at the Indian market, the industry is set to witness and exponential growth, especially in the 2-Wheeler, 3-Wheeler, and fleet segment, including auto rickshaws and shared mobility segments. A lot of investments are coming in to make EV as a viable option for passenger vehicles. Growth and trend are when people or industry talk about something that is yet to become a reality. We are expecting to attain 20 percent to 25 percent over the next 5-7 years. Once the mass tipping point and acceleration is reached, then the growth becomes exponential. Till then, the charging infrastructure rollouts and the total cost of ownerships will take the place.

Ecosystem evolution means with once the impacts are gone, only then the OEM could think of looking in a linear fashion; especially with regards of converting steel towards sheet metal from bodyweight processes perspective and putting them in place for final assembly, and putting all the components together where the valuation of OEMs will roughly be around 65 percent. Most of the work by then was done by suppliers out there. It’s time for us now to look at impact of charging infrastructure in the ecosystem around. The connectivity and IoT aspects of them along with the perspective of the public transportation and decentralisation of the energy system. This really brings an element of disruptions with the way businesses looked at; and the second element which is more from an operational perspective or from the consumer’s perspective, customers like us are expecting more customisations. It means, designing in any way and manufacturing anywhere is really happening and need to stop, or it need to expand more. So, this brings diversity in the frequency as an additional element of challenge while you’re doing your product strategy at the planning of 3rd or 5th year. This further adds to the element of technology of why digitalisation is needed. At a very broad level digitisation is applied in three levels in any automotive way message one is obviously from a product perspective.

The global Automotive Artificial Intelligence market was valued at USD 2916 Million in 2022 and is anticipated to reach USD 3607.5 Million by 2029, witnessing a CAGR of 3.6% during the forecast period 2023-2029.

Major Factors Driving the Growth of Automotive Artificial Intelligence Market:

The use of AI in the automotive sector heralds a new age by enabling businesses to monitor operations, boost digital results, and produce autonomous and semi-autonomous cars. The growing need for autonomous vehicles, the use of AI in traffic management, cutting-edge automotive technologies, and government efforts are the main drivers of the worldwide automotive AI market.

TRENDS INFLUENCING THE GROWTH OF AUTOMOTIVE ARTIFICIAL INTELLIGENCE MARKET:

The frequency of traffic accidents may be decreased and road safety can be increased with the support of growing government programs for car and road safety, automotive technology, telematics, and artificial intelligence. For instance, gathering information on the number of cars on the road and the state of the roads. A mobile network and quick data transmission methods may also be available for real-time weather information and notifications. The Automotive Artificial Intelligence market is eventually accelerated by government efforts to reduce accidents and other similar endeavors.
The temperature, mirrors, and pulse rate may all be changed automatically when one of the car’s frequent users sits in the driver’s seat thanks to AI software in cars. While eye openness and head position enable the program to detect sleepiness and awaken the driver, even during an accident, AI software can assess the upper body position and deploy the airbags accordingly. Gesture recognition has evolved into a valuable tool for controlling infotainment while driving. This factor is expected to drive the growth of the Automotive Artificial Intelligence market.

AI can help drivers make better-navigating judgments by analyzing various road conditions. Modern AI-powered navigation systems, for instance, can suggest better routes based on data about nearby road closures, collisions, traffic jams, construction sites, and road conditions.

Modern AI automakers often utilize digital twins in their production plants to speed up the design process by testing the implications of various design decisions on the performance of the car. Engineers and designers may discover how their thoughts translate into vehicle performance by providing machine learning algorithms with historical and sensor data. Additionally, this technology aids in lowering the cost of prototyping-related testing. This factor is expected to drive the growth of the Automotive Artificial Intelligence market.

Following collisions, drivers can use the cameras on their smartphones to take pictures of their damaged cars, which AI and computer vision-based systems can use to analyze the damage. This expedites the review process and increases its objectivity. While some industry participants rely on third-party personal assistants like Alexa and Siri, some auto manufacturers have chosen to create their own cutting-edge voice-recognition software. These assistants have the ability to make calls, switch radio stations, inform the driver how much petrol is left in the tank, and adjust the temperature. These tools are also highly personalized, which is important since they might remember drivers’ preferences and make modifications based on the circumstance and prior user behavior. This factor is expected to drive the growth of the Automotive Artificial Intelligence market.

AUTOMOTIVE ARTIFICIAL INTELLIGENCE MARKET SHARE

NVIDIA, Uber Technologies, Alphabet (Google), and other major international producers of automotive artificial intelligence (AI) are examples. The Top 3 businesses own a share of more than 40%.
The largest market is North America, with a market share of around 36%, followed by Europe and China, with respective market shares of about 35% and 26%.
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